The short version
- Every Beauty Insider member gets a free birthday gift, at every tier, in the US and Canada.
- Claim it free in store, or with an online order of $25 or more. Sephora at Kohl's has no minimum.
- The gift comes from a rotating lineup of brands, and VIB and Rouge members get extra online-only options.
- Rather have points? Take 250 Beauty Insider points instead, in store only.
The Sephora birthday gift is one of the most popular beauty freebies, and it's open to every Beauty Insider member, not just the top tiers. Here's how the Sephora birthday gift works in 2026 in the US, Canada and the UK.
Who gets the Sephora birthday gift?
Every Beauty Insider member: Insider, VIB and Rouge. Beauty Insider is free to join in store, online or in the Sephora app. Add your birthday to your profile so the gift is ready during your birthday period.
How to claim it
- In store: ask for your birthday gift at the register in a Sephora store. No purchase needed.
- Online: add the gift to an order of $25 or more at sephora.com or sephora.ca.
- At Kohl's (US): Sephora at Kohl's and kohls.com have no minimum.
What's in it?
The gift comes from a rotating lineup of brands. Sephora's 2026 picks started with Dr. Dennis Gross, Glossier, Tower 28 and Dae, with more brands added through the year. VIB and Rouge members also get extra online-only options.
Gift or points?
If none of the gifts appeal, you can take 250 Beauty Insider points instead. This option is in store only.
Sephora birthday gifts in the UK
Sephora UK runs a separate club, My Sephora. It's free, earns 1 point per £1, and lists complimentary birthday gifts for members.
Don't forget the other programs
Sephora is just one of several programs with birthday perks. Ulta, M·A·C, Clinique and more are in our roundup of free birthday beauty gifts.
Frequently asked questions
Is the Sephora birthday gift free?
Yes. Every Beauty Insider member can claim it free in a Sephora store. Online, you add it to an order of $25 or more, and Sephora at Kohl's has no minimum.
Can I get points instead of the Sephora birthday gift?
Yes. You can choose 250 Beauty Insider points instead of a gift, in store only.
Do all Beauty Insider tiers get a birthday gift?
Yes. Insider, VIB and Rouge members all get a birthday gift, and VIB and Rouge members get extra online-only options.
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