The short version
- Ulta Beauty Rewards (US) rewards saving up: 100 points is worth $3, but 2,000 points is worth $125.
- Sephora Beauty Insider (US and Canada) is free, with three tiers and a birthday gift for everyone.
- In Canada, PC Optimum (Shoppers Drug Mart) and Rexall Be Well are the big drugstore programs.
- In the UK, My Sephora; in Australia and New Zealand, MECCA's Beauty Loop.
If you buy beauty products anyway, a loyalty program turns that spending into gifts and money off. All of these are free. Here are the best beauty loyalty programs in 2026, how they work and where each one shines.
Ulta Beauty Rewards (US)
Members earn 1 point per $1. Platinum (spend $500 a year) earns 1.25, and Diamond ($1,200 a year) earns 1.5. Redemption is tiered, so saving up pays off:
| Points | Worth |
|---|---|
| 100 | $3 |
| 500 | $17.50 |
| 1,000 | $50 |
| 2,000 | $125 |
Regular members' points expire, while Platinum and Diamond points don't as long as you keep the status.
Sephora Beauty Insider (US and Canada)
Beauty Insider is free, with three tiers (Insider, VIB and Rouge) based on yearly spend. Members earn points on purchases and get a birthday gift. Tier levels and point values change, so check the current terms.
Canada: PC Optimum and Rexall Be Well
PC Optimum works at Shoppers Drug Mart and Loblaw stores. Load your personalized offers in the app each week, and redeem once you have 10,000 points or more. Points events can make your points go further.
Rexall's Be Well program earns 10 points per $1, and every 25,000 points is worth $10 off.
UK, Australia and New Zealand
My Sephora earns 1 point per £1 with a reward every 100 points, like a £5 voucher. MECCA's Beauty Loop sends curated gifts once you spend $300 a year, plus a birthday surprise at every level.
Frequently asked questions
What are Ulta points worth?
Ulta's redemption is tiered: 100 points is worth $3, 500 points $17.50, 1,000 points $50 and 2,000 points $125, so saving up gets you more per point.
What is the best beauty rewards program in Canada?
Sephora Beauty Insider covers Sephora in Canada, while PC Optimum (Shoppers Drug Mart) and Rexall Be Well are the big drugstore programs. The best one is the store where you already shop most.
Are beauty loyalty programs free?
Yes. Ulta Beauty Rewards, Sephora Beauty Insider, PC Optimum, Rexall Be Well, My Sephora and MECCA Beauty Loop are all free to join.
How we research: we check every offer against the brand's or program's own website before publishing and when we update a guide. Programs change, so always confirm the details at the source before you sign up. Read our editorial standards, or tell us about a correction. Some links may be affiliate links; see our disclosure.