The short version
- The most reliable free makeup samples come with orders you're already placing, like Sephora's free samples at checkout.
- PINCHme sends free sample boxes in the contiguous US once you qualify for 4 products. No credit card needed.
- Gifts with purchase and in-store events at Ulta are a good way to get deluxe samples.
- Skip "free sample" sites that ask for a card number or make you fill in surveys.
Samples are the smartest way to try a foundation shade, a new serum or a fragrance before you commit to a full size. Here's how to get free makeup samples, and skincare and hair samples too, without signing up for anything sketchy.
Free samples with online orders
When you shop online at Sephora, you can pick free samples at checkout. The number and rules can change, so check the samples section when you order.
In Australia and New Zealand, MECCA includes complimentary samples with online orders over $25 as a Beauty Loop benefit.
Free sample programs
PINCHme is a free sampling community in the US. New samples drop often, you apply for the ones you want, and your box ships free once you qualify for 4 products. In return you share feedback. Samples go fast, so check often.
Gifts with purchase and in-store events
Ulta's gift-with-purchase page lists deluxe samples and mini sets you get for buying a specific product or reaching a brand's spend minimum. Each offer has its own rules and end date.
Ulta's free in-store events can include gifts or samples, with details varying by store and event.
Keep your samples organized
Samples are only useful if you remember to use them. A clear organizer and a few small travel bottles make it easy.
Your birthday is another great time for freebies. See our list of free birthday beauty gifts.
Frequently asked questions
How can I get free makeup samples by mail?
PINCHme sends free sample boxes to addresses in the contiguous US once you qualify for 4 products, with no credit card needed. Retailers like Sephora also let you pick free samples with online orders.
Are free sample websites legit?
Real samples come from brands, retailers or established programs. Be wary of sites that ask for card details, make you fill in surveys or sign you up for subscriptions.
Does Ulta give free samples?
Ulta runs gifts with purchase, often deluxe samples or mini sets, and free in-store events that can include samples. Details vary by offer and store.
How we research: we check every offer against the brand's or program's own website before publishing and when we update a guide. Programs change, so always confirm the details at the source before you sign up. Read our editorial standards, or tell us about a correction. Some links may be affiliate links; see our disclosure.