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LoyaltyProgram

Sephora Beauty Insider

by Sephora

Sephora's free three-tier loyalty program (Insider, VIB, Rouge) in the U.S. and Canada, with points, member events and a birthday gift.

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The scoop

Beauty Insider is free to join and has three tiers: Insider, VIB and Rouge. Sephora says it had more than 45 million members in North America in 2025.

Members earn points on purchases and can use them for rewards and savings. Higher tiers get extra perks, like more birthday gift options. Tier spend levels and point values change, so check the current terms.

How to claim it

  1. 1

    Join for free in store, on sephora.com or sephora.ca, or in the Sephora app.

  2. 2

    Sign in or give your phone number or email when you shop.

  3. 3

    Use your points on rewards and watch for member savings events.

Who qualifies

  • Free membership
  • Tier is based on yearly spend
  • Check the current Beauty Insider terms

Read the guide

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